FREE INDUSTRY REPORT
The State of Home Staging 2025
Industry benchmarks, pricing data, and growth insights from NAR, RESA, and leading research sources. The definitive report for staging professionals.
7-13%
Above asking price for staged homes
RESA 2025
$240K
Avg revenue for established companies
RESA 2023
17.8%
Virtual staging market growth
Business Research Insights
2025 Industry Report
The State of Home Staging
Industry benchmarks, pricing data, and growth insights
WHAT'S INSIDE
10 Data-Packed Sections to Benchmark Your Business
Everything you need to understand the staging market and plan for growth
Market Overview
Industry size, growth rates, and market dynamics
ROI & Effectiveness
Proven impact on sale price and time on market
Industry Demographics
Who's running interior designers and how they're structured
Inventory Benchmarks
Storage, investment levels, and operational data
Virtual Staging Trends
The $260M market growing at 17.8% annually
Pricing Benchmarks
Regional pricing data and revenue models
Industry Challenges
Pain points from cash flow to inventory tracking
2025 Outlook
Emerging trends and strategic predictions
Actionable Takeaways
5 specific strategies for your business
Sourced Data
NAR, RESA, and verified industry research
BY THE NUMBERS
Data-Driven Insights from Authoritative Sources
84%
of staging businesses operate without W2 employees
RESA 202349%
of agents report staging reduced time on market
NAR 2025$39,558
average annual inventory investment
RESA 20222,252
average square feet of storage space
RESA 2023Get all the data in the full report
Trusted Data from Industry Leaders
We compiled insights from the most authoritative sources in real estate and home staging
National Association of Realtors
NAR Profile of Home Staging 2025
Real Estate Staging Association
RESA State of the Industry Report 2023
Business Research Insights
Virtual Staging Market Analysis 2024
HomeAdvisor / Angi
Consumer Pricing Data 2025
US Census Bureau
NAICS 541410 Business Data
WHO IT'S FOR
Built for Staging Professionals Who Want to Grow
Staging Business Owners
Benchmark your revenue, pricing, and operations against industry averages. Identify opportunities to grow from $120K to $240K+ in annual revenue.
Real Estate Agents
Understand the ROI of staging to better advise your clients. Learn why 49% of agents report staged homes sell faster.
Industry Newcomers
Get the complete picture before launching your staging business. Know the real numbers on startup costs, revenue potential, and market dynamics.
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2025 Report